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Subconscious roots of purchasing decisions
We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?
Strengthen your intercultural skills
Working in a multicultural environment is a stimulating, but tough experience. The problem is not as much understanding cultural differences as adapting to them. How can one become a real “cultural chameleon"?
Choosing the right leaders in turbulent times
How can one choose future leaders, who will renew the business without alienating its identity? Rather than defining an ideal profile, mixing various styles and experiences is the best way to face today's and tomorrow's challenges.
Define an effective resource strategy
Make or buy? This question is central to strategic analysis. Yet, the way it is formulated is outdated: today, it is often more effective to borrow resources. What are the recipes to succeed at this strategy?
Harness the power of habit to manage change successfully
Many change projects fail because people return to their former behavioral patterns. Yet this is not inevitable: how can one use habit as a supportive—rather than obstructive—change management driver?
Innovate through experimentation
Experimentation is a powerful innovation accelerator which, thanks to the digital revolution, is much more accessible than before. Yet it remains under-utilized. How can you prompt people to acquire the reflex to experiment with their ideas?
Rethink leadership
Faced with the challenges and constraints of the 21st century, managers have to adjust their roles and attitudes. How to adapt leadership to the demands of the working world of the future?
Participative management in the 2.0 era
In times of free exchanges in discussion forums and instantaneous information flow through social networks and Twitter, traditional intra-company communication channels look archaic. How can one foster a real conversation between an organization and its employees?
Last issues
TOP 3
From heroic to authentic leadership
The observation of sustainably successful leaders highlights a reality that is clearly different from the fantasized figure of the conquering hero. How can we become aware of this gap between the fantasy and the reality to develop our leadership qualities?