Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Influencing behaviors through nudges
Nudges are techniques, based on cognitive sciences, which aim to guide behaviors without coercion or penalty. How can they be used effectively and wisely?
The age of influencer marketing
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
The art of creating memorable moments
What makes some moments more memorable than others? Discover the cognitive mechanisms that explain those special moments: you will then know how to orchestrate them for your customers and team members.
The new era of analytical marketing
The recent technological disruptions have deeply modified the value creation methods in businesses. What are the growth opportunities deriving from analytical marketing, and how can you organize to succeed in this transition?
Collaborate with your customers
While the digital revolution has given consumers the possibility to involve themselves in the life of companies, very few businesses actually take advantage of this opportunity. How can you transform your consumers into privileged partners?
