Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Foster disruptive innovation
Game-changing innovations frequently dethrone incumbent players… However, there are many potential pitfalls along the way. How to overcome these challenges?
Conjugating invention and imitation
Western cultures frequently contrast imitation and creativity. And yet, imitation can be an effective way to develop creative ideas. How can we leverage it to accelerate our innovations and make them more reliable?
Reinforce your company’s societal commitment
Companies have a strong impact when they place their firepower at the service of societal challenges. But this requires a new way of thinking and new competences. How can you deliver on your CSR commitment?
Implementing Design Thinking
Based on proximity to the end user, on pragmatism and agility, Design Thinking promises to boost innovation. But this method can prove demanding to implement. How can you make the best possible use of it in your organization?
Differentiate through corporate identity
To differentiate a company in saturated markets, its project, convictions and culture are increasingly important. How can you promote them in a compelling and credible manner?
Learn cost cutting from low-cost businesses
Low-cost is often assimilated with cheap prices and cheap quality to match. Wrongly so! This dramatically innovative business model has generated major savings. Could low-cost offer new inspiration to improve the profitability of your organization?
