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Devise successful coopetition strategies
“Coopetition”—that is, forming an alliance with a direct competitor—is a strategy that can be very effective, but whose mechanisms are not very intuitive. How can you put together all the assets to succeed at this type of alliance?
Really know your customers
Surveys conducted by companies to know their customers better often result in failures in launching or improving their products and services. How can you make customer surveys more reliable?
Differentiate yourself in saturated markets
In saturated markets, competitors generally fight on commercial presence and price. Yet, there are other ways for businesses to differentiate themselves. How can you play on services and positioning to gain a competitive edge?
Preserve critical know-how
A large part of a company’s strengths resides in the tacit know-how of many individuals. This know-how is not easy to identify and formalize. How can you avoid losing this invaluable capital?
From manager to leader
High-performing managers are sometimes surprised when they don’t get a promotion or are evaluated below their expectations. Indeed, even in operational positions, managers must demonstrate leadership qualities such as strategic perspective, the ability to influence others and to lead change.
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From heroic to authentic leadership
The observation of sustainably successful leaders highlights a reality that is clearly different from the fantasized figure of the conquering hero. How can we become aware of this gap between the fantasy and the reality to develop our leadership qualities?
