Sales

Subscription Business Models Are Great for Some Businesses and Terrible for Others

Robbie Kellman Baxter

A reminder of the good and bad reasons that might prompt a company to adopt the subscription economic model.

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ZMOT: Why It Matters Now More Than Ever

Jim Lecinski

Understand what sources of information influence consumers most.

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How Facebook is Delivering Personalization on a Whole New Scale

How companies can capitalize on what is said on Facebook.

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The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014

Allison Smith

A study of various solutions for listening to consumers on the Internet.

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Let Your Customers Streamline Your Business

Ron Ashkenas

Five best practices to simplify your customer service and hence ensure customer satisfaction and loyalty.

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Four Lessons on Culture and Customer Service from Zappos CEO, Tony Hsieh

Anthony K. Tjan

Some keys to the success of Zappos, an online shoe sale company, famous in the U.S. for its exceptional customer service.

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How Brands Can Build Successful Relationships with Influencers

Alice Audrezet, Gwarlann de Kerviler

A bit of advice on making better use of influencers on social networks.

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3 Fixes for your Engagement Measurement Mistakes

Andrew Raso

How can you measure the impact of an influencer marketing campaign? A few traps to avoid.

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Micro-influencers have major impact on buying behavior

David Kirkpatrick

According to this study, micro-influencers with a few hundred or thousand followers at most, would have more impact on their audience than more famous influencers.

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Les nouvelles prouesses du neuromarketing [The New Feats of Neuromarketing]

Eddye Dibar

An article on MRI techniques used in marketing to test advertising campaigns.

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