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How Brands Can Build Successful Relationships with Influencers

How Brands Can Build Successful Relationships with Influencers

A bit of advice on making better use of influencers on social networks.

Author(s): Alice Audrezet, Gwarlann de Kerviler

Publisher: Harvard Business Review

Date of publication: 2019

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

The age of influencer marketing

The age of influencer marketing

As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
292a – Synopsis (8p.) 360 Marketing
Placing your brand at the heart of conversations

Placing your brand at the heart of conversations

Many companies try to generate word of mouth to make up for the loss of impact of traditional advertisement. But how can you create word of mouth that will truly benefit your brand?
281a – Synopsis (8p.) Brand