← Back

ZMOT: Why It Matters Now More Than Ever

ZMOT: Why It Matters Now More Than Ever

Understand what sources of information influence consumers most.

Author(s): Jim Lecinski

Publisher: Think with Google

Date of publication: 2014

Read this article on the publisher's website [Think with Google]

Synopsis

This article is one of the sources used in Manageris’ synopses:

The future of marketing

The future of marketing

The Internet has dramatically changed the way consumers make buying decisions. In the age of the web consumer, what are the new influence drivers marketing can use?
236b – Synopsis (8p.) Marketing Strategy