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Subscription Business Models Are Great for Some Businesses and Terrible for Others

Subscription Business Models Are Great for Some Businesses and Terrible for Others

A reminder of the good and bad reasons that might prompt a company to adopt the subscription economic model.

Author(s): Robbie Kellman Baxter

Publisher: Harvard Business Review

Date of publication: 2018

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Selling products and services by subscription

Selling products and services by subscription

Given the difficulty to foster loyalty among customers, and in a bumpy economic situation, subscription offerings are popular. Yet, adopting this economic model requires deep transformation. How can you successfully manage this transition?
296a – Synopsis (8p.) Offering