Sales

Collaborating With Customer Communities: Lessons From the Lego Group

Yun Mi Antorini, Albert M. Muñiz, Jr., Tormod Askildsen

From the Lego example, some key principles to interact effectively with your customers.

see an introduction to the article

Introduction to Occasion-Based Marketing

A point of view on the application of occasion-based marketing, founded on purchasing situations in the world of consumer goods.

see an introduction to the article