Introduction to Occasion-Based Marketing

A point of view on the application of occasion-based marketing, founded on purchasing situations in the world of consumer goods.

Publisher: Hartman Group, Inc.

Date of publication: 2009

Read this article on the website: occasionbasedmarketing.com

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Subconscious roots of purchasing decisions

We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?

222a – Synopsis (8p.) Customer Relationship

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