Les nouvelles prouesses du neuromarketing [The New Feats of Neuromarketing]

An article on MRI techniques used in marketing to test advertising campaigns.

Author(s): Eddye Dibar

Publisher: 01Business

Date of publication: 2013

Read this article on the publisher's website [01Business]

Share via Email

Synopsis

This article is one of the sources used in Manageris’ synopses:

Subconscious roots of purchasing decisions

We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?

222a – Synopsis (8p.) Customer Relationship

Share via Email