Micro-influencers have major impact on buying behavior
According to this study, micro-influencers with a few hundred or thousand followers at most, would have more impact on their audience than more famous influencers.
Author(s): David Kirkpatrick
Publisher: Marketing Dive
Date of publication: 2016
Read this article on the publisher's website [Marketing Dive]
Synopsis
This article is one of the sources used in Manageris’ synopses:
