How Facebook is Delivering Personalization on a Whole New Scale

How companies can capitalize on what is said on Facebook.

Publisher: MIT Sloan Management Review

Date of publication: 2014

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Synopsis

This article is one of the sources used in Manageris’ synopses:

The future of marketing

The Internet has dramatically changed the way consumers make buying decisions. In the age of the web consumer, what are the new influence drivers marketing can use?

236b – Synopsis (8p.) Marketing Strategy

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