Digitalization
The new era of analytical marketing
The recent technological disruptions have deeply modified the value creation methods in businesses. What are the growth opportunities deriving from analytical marketing, and how can you organize to succeed in this transition?
Big Data: Making the most of the revolution
Beyond the capacity to process gigantic volumes of data, Big Data creates opportunities that are still largely untapped. How can you take advantage of this huge field of innovation?
Learn to manage the constantly rising flood of information
The human brain is an extraordinary machine for storing and applying information. Could companies learn from how it operates to manage an exponentially growing volume of data more effectively?
Information, a strategic asset
More than ever, companies have access to an impressive wealth of information. But they can only fully capitalize on this strategic asset if they develop a real information management strategy.
The age of influencer marketing
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
Sharpen your attention focus
Our work environments do not lend themselves easily to concentration. At the time and age of collaborative spaces and new technologies, how can you stay in control of your attention focus and maintain your personal productivity?
Collaborate with your customers
While the digital revolution has given consumers the possibility to involve themselves in the life of companies, very few businesses actually take advantage of this opportunity. How can you transform your consumers into privileged partners?
