Marketing Strategy - Manageris : synopses

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Conjugating invention and imitation

Western cultures frequently contrast imitation and creativity. And yet, imitation can be an effective way to develop creative ideas. How can we leverage it to accelerate our innovations and make them more reliable?

313a – Synopsis (8p.) Innovation Strategy

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Selling products and services by subscription

Given the difficulty to foster loyalty among customers, and in a bumpy economic situation, subscription offerings are popular. Yet, adopting this economic model requires deep transformation. How can you successfully manage this transition?

296a – Synopsis (8p.) Offering

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Growth secrets of digital champions

To get to the top, the digital age seems to give the advantage to “eagles”, which rise in uninterrupted cycles, over “mountain goats”, which take successive leaps forward. How can we learn from the recipes of these growth champions?

264b – Synopsis (8p.) Growth

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Really know your customers

Surveys conducted by companies to know their customers better often result in failures in launching or improving their products and services. How can you make customer surveys more reliable?

244b – Synopsis (8p.) Customer Relationship

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Keeping up with the Times

In addition to specific shifts in customer expectations, technology, etc., how to integrate cultural shifts that affect the company's strategic environment?

193a – Synopsis (8p.) Foresight

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Information, a strategic asset

More than ever, companies have access to an impressive wealth of information. But they can only fully capitalize on this strategic asset if they develop a real information management strategy.

182a – Synopsis (8p.) Technology

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