360 Marketing - Manageris : synopses

Publications > Themes : Marketing > 360 Marketing

Succeeding at the digital transformation of sales

Distance selling is expanding to all domains, both in B2C and B2B markets. How can you revise your marketing and sales processes to meet this evolution?

300b – Synopsis (8p.) Sales

Share via Email

The art of creating memorable moments

What makes some moments more memorable than others? Discover the cognitive mechanisms that explain those special moments: you will then know how to orchestrate them for your customers and team members.

274a – Synopsis (8p.) Customer Relationship

Share via Email

Online communities: How can we develop their value?

Employee, customer or expert communities are a real asset for companies. However, for them to succeed, the organization must involve itself—to a certain extent. How can we create the conditions for such a dynamic?

264a – Synopsis (8p.) Transversality

Share via Email

The future of marketing

The Internet has dramatically changed the way consumers make buying decisions. In the age of the web consumer, what are the new influence drivers marketing can use?

236b – Synopsis (8p.) Marketing Strategy

Share via Email