Experimentation Works

Conducting hundreds of tests every month, or even every day, is now possible for most companies. This is a fantastic opportunity that you must seize to remain competitive. Indeed, massively experimenting in an extremely rigorous manner allows continuously innovating, thanks to a multitude of small incremental improvements. Microsoft thus gained millions of dollars when it managed to increase the speed of its Bing search engine by barely a few thousandths of a second! When experimenting in a scientific manner, by testing the hypothesis with the greatest care, you avoid the many biases that can mislead you—be it your intuition, your past experiences or mistakes in analyzing the data. In the age of Big Data, when we have more and more data available to use to innovate, thus experimenting is the best way to make reliable decisions.

This book gives the necessary keys to experiment wisely and to make available to the staff the tools to do so efficiently. It is a valuable read for any business leader, manager or employee who wants to reinforce the innovation capacity of their team.