The Innovator’s Manifesto

In this book, Michael Raynor, a director at Deloitte consulting, proposes a major advance on the breakthrough innovation work of Clayton M. Christensen, whose bestseller, "The Innovator's Dilemma," dissected the mechanics of breakthrough innovation, that is, the means by which abusiness penetrates a market by targeting a segment neglected by the leaders, then goes on to improve its offering in a way the incumbents find difficult to emulate. The breakthrough finally comes when the innovator dominates the market in which it has changed the rules.

The author asserts that applied breakthrough theory improves the accuracy of forecasts concerning the future performance of companies and their businesses. Who will survive? Who will disappear? Analyzing the market through the prism of this theory can be very enlightening. The author also explores the mechanisms by which breakthroughs can be gradually moved up-market until they attract an audience large enough to disrupt the entire market.
This is an invaluable cautionary tale for companies that have experienced success and want it to last, and a goldmine of advice for those who would like to contribute to creating the markets of tomorrow.