The Critical Few

How can you evolve the company culture? Acknowledged experts in this field, the authors propose a pragmatic and stimulating approach. Based on their experience, the most effective way is to rely on the positive aspects of the culture in place and to reinforce the behaviors that we want to see more in action. We thus progressively get the culture to evolve. The book describes very concretely how to implement such an approach. It explains how to identify the main distinctive traits of the company culture—with their strengths and weaknesses—; how to select the behaviors that need spreading; how to communicate them by notably relying on the powerful relays that informal leaders represent. 

A reference book anchored in practicality and positive psychology.