Eat, Sleep, Innovate
Relying on the knowledge of behaviors to develop innovation and creativity.
Author(s): Scott D. Anthony, Paul Cobban, Natalie Painchaud, Andy Parker
Publisher: Harvard Business Review Press
Date of publication: 2020
Manageris opinion
Transforming a company culture to make it more innovative? Many authors have explored this question, without always managing to convince as to the means to overcome business organizations’ inertia. Eat, Sleep, Innovate chooses to tackle this topic from the behavioral angle.
Indeed, psychology and cognitive science enable us to better understand how habits settle in, but also what levers to mobilize to overcome our routines. The authors therefore apply these learnings to innovation and creativity. They show how we can develop effective behavioral incentives, notably by using non-coercive incentive mechanisms, “nudges”, which prompt people to adopt new ways of working. They rely on numerous examples, from innovation champions, such as Amazon or Netflix, and also from conventional companies that managed to boost their culture, such as Singaporean bank DBS.
An enlightening approach to spearhead deep changes.
