Data Driven

This book starts with the observation that information, often qualified today as a strategic corporate asset, is rarely treated as such in practice, with serious consequences in terms of inefficiencies and missed opportunities.
The main messages are summarized in the traditional manner in the introduction and chapter 1, which may be enough for an initial run-through. However, the concrete side of the book is what makes it valuable, so a more thorough read is strongly advised.
The most useful contribution of the book is undoubtedly its insistence on the imperative quality of the information stored in company computers, whose importance is illustrated in chapter 4, devoted to the impact of information on decision making. In chapters 2 and 3, readers will find may tips on how to maintain and improve this quality.
Essential but often overshadowed by the technical aspects, organizational and managerial dimensions are covered in chapters 7 and 8, always mindful of the practical realities of running a business and illustrated with cases like Shell and JP Morgan.
Finally, chapters 5 and 6 describe the many service providers on the market to help companies implement a strategy founded upon the sensible use of computerized information, such as content providers, data miners, etc.
A very concrete book offering a complete overview of the topic.