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Why Nudging Your Customers Can Backfire

Why Nudging Your Customers Can Backfire

An article that warns of the limitations of nudges and the reputational damage they can cause if misused.

Author(s): Utpal M. Dholakia

Publisher: Harvard Business Review

Date of publication: 2016

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Influencing behaviors through nudges

Influencing behaviors through nudges

Nudges are techniques, based on cognitive sciences, which aim to guide behaviors without coercion or penalty. How can they be used effectively and wisely?
315a – Synopsis (8p.) Marketing Strategy