← Back

Uber Shows How Not to Apply Behavioral Economics

Uber Shows How Not to Apply Behavioral Economics

A case study to illustrate the perverse effects of nudges when they are used to the exclusive benefit of the company.

Author(s): Francesca Gino

Publisher: Harvard Business Review

Date of publication: 2017

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Influencing behaviors through nudges

Influencing behaviors through nudges

Nudges are techniques, based on cognitive sciences, which aim to guide behaviors without coercion or penalty. How can they be used effectively and wisely?
315a – Synopsis (8p.) Marketing Strategy