The Right Ideas in All the Wrong Places

Relearn to draw upon your strategic intuitions.

Author(s): Ken Favaro, Nadim Yacteen

Publisher: Strategy+Business

Date of publication: 2013

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Create the markets of tomorrow

Radical innovations do not simply improve upon the existing; they transform the market by offering radically new applications. What approach can you adopt to imagine such disruptions?

227a – Synopsis (8p.) Growth

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