The innovation commitment
Two key tracks to create a culture of innovation.
Author(s): Daniel Cohen, Brian Quinn, Erik Roth
Publisher: McKinsey Quarterly
Date of publication: 2019
Read this article on the publisher's website [McKinsey Quarterly]
Summary
Based on a more comprehensive study listing eight fundamentals to create a culture of innovation, this article focuses on the first two: how to define an innovation vision to rally the teams and mobilize their efforts, and how to develop the ability to choose between different innovation projects to use resources appropriately.
Synopsis
This article is one of the sources used in Manageris’ synopses:
