The Creativity Era – a new paradigm for business

Following the mass production era, the productivity era, then the Internet era, are we now entering the creativity era? This is the conclusion drawn from this analysis by the Arthur D. Little consulting firm. The article starts by examining the various factors that feed the growing need for business regeneration. It reviews the highly dynamic competitive context, notably with the rise of emerging economies and the proliferation of start-ups, shorter product lifecycles, and major technological trends. The second part of the article identifies some key success factors for this new era, including greater strategic flexibility. A quick, instructive read.