New Research Shows How Digital Connects Shoppers to Local Stores
How do consumers combine in-store shopping and online searches?
Publisher: Think with Google
Date of publication: 2014
Read this article on the publisher's website [Think with Google]
Summary
What do consumers expect from points of sale, when they can often gather more information online than at stores? The study related by this article covers 6,000 smartphone users aged 18 to 54, surveyed to understand how they combine in-store shopping and online searches. It draws instructive conclusions concerning the link between these two sales and information channels.
Synopsis
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