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L’impact de l’e-réputation sur le processus d’achat(The impact of the e-reputation on the purchasing process)

L’impact de l’e-réputation sur le processus d’achat

The results of an opinion poll on the behavior of online buyers.

Publisher: Ifop opinion poll for Réputation VIP

Date of publication: 2014

Read this article on the publisher's website [Ifop]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Differentiate through corporate identity

Differentiate through corporate identity

To differentiate a company in saturated markets, its project, convictions and culture are increasingly important. How can you promote them in a compelling and credible manner?
252a – Synopsis (8p.) Corporate Culture