How to Nudge Your Customers Without Pushing Them Away
A Harvard Business Review webinar on the effectiveness of default choices offered to consumers, but also on the ethical questions they can raise.
Author(s): Mary Steffel
Publisher: Harvard Business Review
Date of publication: 2017
Read this article on the publisher's website [Harvard Business Review]
Synopsis
This article is one of the sources used in Manageris’ synopses:
