How Companies Learn Your Secrets

The Target retail chain manages to identify expectant mothers among its customers and predict their purchases according to their stage of pregnancy!

Author(s): Charles Duhigg

Publisher: The New York Times

Date of publication: 2012

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Big Data: Making the most of the revolution

Beyond the capacity to process gigantic volumes of data, Big Data creates opportunities that are still largely untapped. How can you take advantage of this huge field of innovation?

237a – Synopsis (8p.) Technology

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