Get the Boss to Buy In
Essential pieces of advice to successfully sell your ideas.
Author(s): Susan J. Ashford, James R. Detert
Publisher: Harvard Business Review
Date of publication: 2015
Read this article on the publisher's website [Harvard Business Review]
Summary
Companies need to receive ideas from the field and middle management to innovate in ways that meet market needs as closely as possible. This does not only entail that staff members feel comfortable expressing their suggestions, but also that they know how to effectively promote their ideas to their superiors. Making oneself heard is never easy nor intuitive. This article proposes a few essential pieces of advice to achieve this, notably how to correctly present the equation between the innovative idea and the strategic priorities, how to properly manage the initiative timing, or how to use social caution wisely.
A good overview of the elements to take into consideration to successfully sell your ideas.
Synopsis
This article is one of the sources used in Manageris’ synopses:
