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Get Out of the Silo

Get Out of the Silo

An interview with Professor David Aaker, who underlines the limits of organizational silos for the marketing function.

Author(s): Edward H. Baker

Publisher: Strategy+Business

Date of publication: 2009

Read this article on the publisher's website [Strategy+Business]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Break down organizational silos

Break down organizational silos

“Siloed” organizations, which used to be highly effective, prove less relevant in today’s complex environments. How can we avoid the downside of an organizational model in which we had previously found so many qualities?
247a – Synopsis (8p.) Transversality