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Algorithmic Nudges Don’t Have to Be Unethical

Algorithmic Nudges Don’t Have to Be Unethical

Precautions to be taken when resorting to the mass customization of nudges with the help of artificial intelligence software.

Author(s): Mareike Möhlmann

Publisher: Harvard Business Review

Date of publication: 2021

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Influencing behaviors through nudges

Influencing behaviors through nudges

Nudges are techniques, based on cognitive sciences, which aim to guide behaviors without coercion or penalty. How can they be used effectively and wisely?
315a – Synopsis (8p.) Marketing Strategy