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A/B Testing and the Benefits of an Experimentation Culture

A/B Testing and the Benefits of an Experimentation Culture

The wealth of data available nowadays is a valuable asset—provided we know how to exploit them through methodical experimentation processes.

Author(s): Wyatt Jenkins

Publisher: Harvard Business Review

Date of publication: 2014

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Experiment in the age of data

Experiment in the age of data

Relying on the current capabilities of data processing, many companies have placed continuous experimentation at the heart of their innovation strategy. How can you develop the rigor required for such an approach?
299b – Synopsis (8p.) Experimentation