← Back

10 Principles of Customer Strategy

10 Principles of Customer Strategy

How to create value continuously and propose a distinctive customer experience.

Author(s): Thomas Ripsam, Louis Bouquet

Publisher: Strategy+Business

Date of publication: 2016

Read this article on the publisher's website [Strategy+Business]

Synopsis

This article is one of the sources used in Manageris’ synopses:

Growth secrets of digital champions

Growth secrets of digital champions

To get to the top, the digital age seems to give the advantage to “eagles”, which rise in uninterrupted cycles, over “mountain goats”, which take successive leaps forward. How can we learn from the recipes of these growth champions?
264b – Synopsis (8p.) Growth