If you employ software developers, cloud engineers, data scientists or SaaS administrators, you are very probably wondering how to attract them—and especially how to retain them.

Indeed, these key profiles receive multiple solicitations from recruiters every month and do not hesitate to change employers. Their unemployment rate borders on zero. And if they lose a job, they know they will find another in less than three months. In such conditions, which are extremely favorable to them, how can we hold on to them?

McKinsey undertook to decode their expectations in a survey conducted in the United States, but which reflects a global trend. It clearly appears that the main factor determining their loyalty to a position, like their choice of a new job, is career development and the potential for promotion—ahead of remuneration, the meaning of their missions and the working atmosphere.

But careful: by this they do not refer to a career in the traditional sense of hierarchical advancement. What is essential for them is to be able to choose between an “expert” career path and a “manager” one—both of these paths enjoying the same internal recognition—and to be able to move from one to the other without obstacles. Now you just have to provide them with such opportunities.

Source: Cracking the code on digital talent, Todd Horst, Kathryn Kuhn, Stephanie Madner, Charlotte Seiler, Paul Roche, McKinsey Quarterly, April 2023.