New AI tools like ChatGPT can make for good allies in accelerating decisions and improving their quality. While there is no question of delegating the decision-making to them, it can be beneficial to involve them at three stages:

– Ascertaining the context: ChatGPT helps highlight the obstacles and the key success factors taken into account by other companies in similar contexts. Sample request: we are a company in the technology sector, based in the PACA region of France. We’re having difficulties attracting new talents; what might be the reasons for this?

– Defining the possible options: ChatGPT contributes to expanding the range of options and to generating counter-intuitive avenues. Sample request: how have some companies succeeded in limiting their dependency on a given raw material?

– Evaluating the various solutions: for the time being, ChatGPT doesn’t allow you to compare the advantages of each option. But it can help you gain awareness of the biases that are harming the quality of decisions, in certain contexts. Sample request: what are the main risks to keep in mind when trying to recruit within a short time?

To obtain the best possible contribution from AI tools, interaction and questioning are key: we benefit from refining our questions and digging beyond the AI’s first answers.

Source: Using ChatGPT to Make Better Decisions, Thomas Ramge, Viktor Mayer-Schönberger, Harvard Business Review, August 2023.