The global economic growth will essentially be driven by new technologies in the coming years, in particular by the innovations relating to artificial intelligence. Yet, seizing the AI opportunities entails much more than betting on the best technology.

Companies that present the best growth potential even consider that the technological aspect only represents a minor part of the challenge. According to a study conducted by the Boston Consulting group in 2022 among 700 business leaders from all sectors of activity in 47 countries, the companies best equipped to reap the benefits of the innovations brought by AI follow the “10-20-70” rule. Only 10% of their efforts are invested in the design of their AI model; 20% are dedicated to the collection of quality data; and the remaining 70% focus on the organization and the people. These companies primarily aim at attracting and retaining the best talents, at training their employees to obtain the right mix of competences, at anchoring a culture of innovation and at making their internal processes more agile and collaborative.

An analysis that invites to put some perspective on your investments: does their actual distribution enable the reinforcement of the company’s capacities to reap the benefits of the ongoing technological disruptions?

Source: The New Blueprint for Corporate Performance, Amanda Luther, Romain de Laubier, Saibal Chakraborty, Dylan Bolden, Sylvain Duranton, Tauseef Charanya, Patrick Forth, BCG, April 2023.