The Story Factor
An unusual book which explains what makes storytelling such an effective tool of influence.
Author(s): Annette Simmons
Publisher: Perseus
Manageris opinion
The Story Factor"" provides an original tool for becoming more influential : the author shows that stories are often more effective than rational arguments in truly convincing people over the long term. Throughout the book, readers will find many practical tips on how to be a better and more influential storyteller.
