The New Global Road Map

How to react to the pressures against globalization? How to manage an international presence in an increasingly uncertain world? Beyond widely discussed events such as the election of Donald Trump or the Brexit, what are in fact the major trends of the global economy? In this publication, Pankaj Ghemawat provides numerous data to help the reader distinguish between myth and reality. He then proposes through numerous examples thinking avenues to help companies to adequately target their international positioning. In a first instance, he proposes different strategic choices to maximize competitive advantages by relying on an international presence. He then presents several organizational best practices to address these various choices. In a period of political and economic uncertainty, this book combines tangible data and strategic concepts to help the readers find their way in a complex environment.