The Necessary Revolution

Imagine a world in which private-sector players like Nike, Unilever, Costco or Coca-Cola work with environmental and social organizations to ensure better resource management and improve public wellbeing. This revolution, according to the authors of The Necessary Revolution, is already underway. Many joint initiatives are blossoming, demonstrating that financial interests of concerned players and the greater interests of society can be made to converge. Far from being naive and idealistic, this book provides an overview of current initiatives. It shows that companies have every interest in taking inspiration from these precursors to secure their economic model. Chapter after chapter, readers discover what can be done and how to trigger this movement in their own company. Numerous graphics and tool insets give this almost philosophical topic a resolutely operational dimension.