Persuade on Purpose
A full range of tips to enhance the efficiency of your presentations.
Author(s): Eric Fitzpatrick
Publisher: Mercier Press
Date of publication: 2017
Manageris opinion
How to deliver a compelling presentation? To answer this question, the author has analyzed hundreds of presentations until identifying the criteria that make some memorable… while others are failures. He has developed from this analysis a scoring method to self-evaluate our presentations and improve. Beyond this scoring tool, the book includes many concrete examples to achieve impressive presentations. For example, it reviews all possible types of introduction, and shows the interests and risks of each of them. It uncovers the wrong “smart ideas” in terms of presentations, and identifies the traps to avoid, both in the structure of a speech and in the development of presentation supports.
