Cultures and Organizations
Understand and overcome behavioral differences linked to the culture of origin.
Author(s): Geert Hofstede
Publisher: McGraw-Hill
Date of publication: 1991
Manageris opinion
Most companies now operate on an global scale. From small export firms to large multinationals, working with foreign partners is becoming an everyday part of doing business. For these interactions to be constructive, understanding other cultures is critical, because the cultural context has a major influence on behavior.
• What behavioral differences are rooted in national cultural differences?
• How to establish constructive intercultural relations?