Changing Minds

This book applies the latest cognitive psychology discoveries to examine the processes at work when we change our mindset profoundly. The author draws very useful lessons for leaders who must change the thinking of people in their organizations. However, he also underlines the fact that we can apply these teachings to ourselves as well, to change our own way of thinking.

Based on his research, the author has identified seven drivers that can be used to effect a gradual change in mindset, namely using logic, seeking information, ensuring emotional resonance, reformulating situations, using rewards, applying real experience and minimizing resistance. Illustrations of how combining these drivers can bring about such a change are provided with very detailed historical examples, such as that of Margaret Thatcher who gave the British the desire to be a “great” nation once again.

This book is interesting both in terms of developing general knowledge and thinking about how to persuade others and personally become more open-minded.