Both/And Thinking
Aiming at reconciling the different options of a decision fosters the emergence of more innovative solutions.
Author(s): Wendy K. Smith, Marianne W. Lewis
Publisher: Harvard Business Review Press
Date of publication: 2022
Manageris opinion
Why do we tend to perceive dilemmas as exclusive choices, thereby reducing our ability to consider innovative solutions? This book deciphers the cognitive mechanisms that push us to oppose options rather than combine them. Through case studies at different levels—company, team, individual—, the authors show how integrative thinking of the “A and B” type can allow us to transform paradoxical tensions into levers of innovation and resilience. Backed by solid references in psychology, this book offers valuable keys to executives faced with complex strategic trade-offs.
