Your Team Is Brainstorming All Wrong

Popularized in the 60’s, brainstorming is now so widespread in enterprises that it has almost become synonymous with “creative meeting”. Yet, it has some shortcomings, to the extent that some experts now absolutely contraindicate it. This article provides updates on the topic. Without rejecting brainstorming completely, it underlines some of its limits, and provides advice to overcome them. For example: let the participants work alone first to avoid group thinking, alternate phases of “divergence” and “convergence” to enable a constructive discussion, or use drawing or other visual techniques to reach beyond abstract debates. A short and eminently useful read.