Why Customer Referrals Can Drive Stunning Profits

How to create effective referral programs?

Author(s): Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte

Publisher: Harvard Business Review

Date of publication: 2011

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Create buzz around your offering

Buzz has always existed, but this phenomenon is amplified today due to social networks. In light of recent studies, what are the key actions to support word of mouth around an offering?

223a – Synopsis (8p.) 360 Marketing

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