When is advertising a waste of money?

When should you not bother to communicate?

Author(s): Eric Almquist, Tamar Dor-Ner

Publisher: Forbes

Date of publication: 2012

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Create buzz around your offering

Buzz has always existed, but this phenomenon is amplified today due to social networks. In light of recent studies, what are the key actions to support word of mouth around an offering?

223a – Synopsis (8p.) 360 Marketing

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