When companies underestimate low-cost rivals
What should a traditional player do when faced with a low-cost competitor?
Author(s): Adrian Ryans
Publisher: McKinsey Quarterly
Date of publication: 2010
Read this article on the publisher's website [McKinsey Quarterly]
Synopsis
This article is one of the sources used in Manageris’ synopses:
Learn cost cutting from low-cost businesses
Low-cost is often assimilated with cheap prices and cheap quality to match. Wrongly so! This dramatically innovative business model has generated major savings. Could low-cost offer new inspiration to improve the profitability of your organization?
217b – Synopsis (8p.)
Economic Performance