When CEOs Make Sales Calls

Under what conditions can leaders play an effective role in the development of strategic accounts?

Author(s): Noel Capon, Christoph Senn

Publisher: Harvard Business Review

Date of publication: 2021

Read this article on the publisher's website [Harvard Business Review]

Share via Email

Synopsis

This article is one of the sources used in Manageris’ synopses:

Succeeding at the digital transformation of sales

Distance selling is expanding to all domains, both in B2C and B2B markets. How can you revise your marketing and sales processes to meet this evolution?

300b – Synopsis (8p.) Sales

Share via Email